7 Habits for Winning in Federal Contracting

BETTER HABITS PRODUCE BETTER RESULTS.

In this high-impact session, Go-To-Guy Timberlake shares seven foundational insights most contractors never learn accurately, if at all. This missed knowledge results in limited growth potential due to diminished ability to see the federal contracting marketplace clearly, and in context.

You'll gain critical understanding about where opportunities start, how agencies buy, who customers really are, and how to identify and engage them before solicitations appear. Go-To-Guy delivers information-in-context that corrects misconceptions and enables better decision-making.

No theory and no fluff. Just strategic fundamentals that deliver results.

Seeing clearly and winning more starts here.

"The 7 Habits session was a complete game-changer for our BD approach. Guy's practical insights on everything from understanding IDVs to leveraging PSCs for market research helped us spot opportunities we were completely missing. If you're serious about federal contracting, this is a must-attend." — Meg Meek, President, Kalani Consulting, Inc. (KCI)

Perfect for: Novice and experienced executives and professionals focused on growth strategy and execution

Ideal Venue: Conferences, workshops, company retreats, business growth programs

Available via: GettingFED™ LIVE, Livestream, and On-Demand

THE ADVANTAGES MOST GOVCON COMPANIES MISTAKE FOR MOATS ARE THE VERY REASON THEY NEVER BUILD ONE. 

Differentiation is broken in government contracting. Capability statements full of jargon. Proposals loaded with claims no buyer can verify. Certifications and socioeconomic designations treated as competitive advantages — when they never were.

The companies winning consistently aren't doing it with better brochures. They built something harder to copy. A moat. And they built it before the solicitation ever dropped.

In this session, Go-To-Guy Timberlake dismantles counterfeit differentiation and replaces it with three habits that create real, sustainable competitive advantage — the kind buyers recognize before the requirement is ever formalized.

Three Habits. Real Differentiation. 

• Be Visible. Show up before the requirement does. Be known to the right people, for the right reasons, before acquisition and contracting get involved.
• Be Memorable. Speak their priorities, not your capabilities. Have a leave-behind that earns you the next conversation — not a brochure, a thought.
• Be Trusted. Trust in this market is not declared. It is demonstrated — through consistency, competence, and showing up when there is nothing immediate in it for you.

 This is instruction. Bring a pen. 

Perfect for: Executives, business development professionals, capture managers, and growth-focused teams at all experience levels

Ideal Venue: Conferences, keynotes, workshops, company retreats, business growth programs

Available via: Buy the Recording | Buy a Livestream | Book Go-To-Guy for In-Person

Testimonial

"I set this video aside to watch when I could really concentrate, and I'm glad I did. It is 'pure gold' and absolutely worth watching more than once — let that sink in.

We have always said that relationships matter, and we consistently treat relationship-building as the essential first step in everything we do. As we all know, trust is the cornerstone of any relationship. Shifting our focus to speak more about the customer's priorities rather than our own capabilities is an area we are actively working on. With new targets on our radar, we recognize this will take time, research, and multiple conversations.

We are also working to translate that understanding into meaningful leave-behind materials that are truly aligned with their priorities as part of our tradecraft — we are very much a work in progress on this. We know we need to sharpen our differentiation, and this video provides a clear framework that will help drive more successful outcomes as we put it into practice.

This video genuinely blew me away! For those who haven't watched it yet, I highly recommend making it a priority. Guy is right: 'This is instruction. Bring a pen.' You'll be glad you did."

Chuck Dickens Founder/Managing Director, IT Availability LLC Annual Sponsor | 10-Year ASBC Member

Ready to break out of the 80% who stay trapped in federal contracting frustration? Join Go-To-Guy Timberlake for this 45-minute educational session exploring the critical blind spots that keep even experienced contractors from achieving meaningful traction.

Top Three Learning Outcomes:

• Understand why 75% of federal spending flows through channels that most contractors never discover
• Learn about engaging program offices who shape requirements months before solicitations are published
• Discover how to eliminate the blind spots that keep you competing for scraps instead of winning meaningful contracts

Perfect for: Novice and experienced executives and professionals focused on growth strategy and execution

Ideal Venue: Conferences, workshops, company retreats, business growth programs

Available via: GettingFED™ LIVE, Livestream, and On-Demand

Ethical Stalking for Government Contractors® Bootcamp

TRANSFORM FROM WISHING TO WINNING

When federal agencies award nearly $800 billion to satisfy needs and requirements, good intelligence is the difference between wishing and winning. Since 2009, Ethical Stalking for Government Contractors® Bootcamp has trained aspiring and experienced federal contractors to stop guessing and start knowing.

Here's the deal! Two days with two instructors and up to 14 other trainees. You'll extract crucial insights from government data using open source intelligence techniques similar to the intelligence community. Through a series of hands-on reps, you build muscle-memory on actual government systems. Every tactic you learn drives real BD outcomes: earlier opportunity identification, greater visibility of and to customers, more informed capture decisions, improved bid rates, and higher win rates.

No theory. No fluff. Just operational capability redefining business development best practices.

Perfect for: Novice and experienced executives and professionals responsible for the planning, marketing, development, and pursuit of revenue and profit generating opportunities.

Ideal Venue: Conferences, workshops, company retreats, business growth programs

Available via: In-Person Only

“This Bootcamp is the equivalent of my doctoral program on steroids!”
— Dr. Ogo Ekwueme, MPH, PMP, 2020 Bootcamp Alumni